AI-Driven GTM Transformation Readiness Scorecard

Thanks for your interest in our self-assessment tool. There are 10 questions and the survey should only take a few minutes to complete.

Please start by sharing your Name, Email, and Company Name so we can email your results along with our free analysis.

Then rate your company's readiness using a score of 1-5, where 5 is the most prepared and 1 is the least prepared. You'll find a guidance tip for each question on what should be completed to score a 5.

First & Last Name

Company Name

Dimension 1 of 10: Do you have a clear, shared vision for how AI will transform your Go-To-Market strategy?

Guidance for Scoring 5
Vision is documented and explicitly linked to growth goals, metrics, and owned by the exec team.

1 (not started)

5 (completed)

None

Dimension 2 of 10: Have you prioritized AI use cases based on revenue impact and feasibility?

Guidance for Scoring 5
Portfolio of use cases mapped by ROI, feasibility, and aligned to each GTM motion.

1 (not started)

5 (completed)

None

Dimension 3 of 10: Is the leadership team AI-literate and actively sponsoring key initiatives?

Guidance for Scoring 5
C-level owns initiatives; fluency training is ongoing; internal language is aligned.

1 (not started)

5 (completed)

None

Dimension 4 of 10: Do you have empowered, cross-functional teams to drive AI into GTM workflows?

Guidance for Scoring 5
GTM+AI pods include Sales, Customer Success, RevOps, and Product; they deploy experiments quarterly.

1 (not started)

5 (completed)

None

Dimension 5 of 10: Are your GTM data systems unified, AI-ready, and well-governed?

Guidance for Scoring 5
CRM, usage, support, and marketing data are unified in modern data warehouse/lakehouse.

1 (not started)

5 (completed)

None

Dimension 6 of 10: Are you leveraging the right AI tools to support Marketing, Sales, and Customer Success?

Guidance for Scoring 5
Tools include LLMs, vector DBs, RAG pipelines, copilots; AI is embedded in workflows.

1 (not started)

5 (completed)

None

Dimension 7 of 10: Are you investing in upskilling GTM teams on how to use and build with AI?

Guidance for Scoring 5
Ongoing enablement programs; SMEs hired internally or retained externally. AI fluency tracked.

1 (not started)

5 (completed)

None

Dimension 8 of 10: Do you run disciplined experiments with AI and track their revenue impact?

Guidance for Scoring 5
Clear hypotheses, success criteria, and dashboards for AI GTM pilots.

1 (not started)

5 (completed)

None

Dimension 9 of 10: Are AI touchpoints improving customer outcomes and not just internal metrics?

Guidance for Scoring 5
AI supports onboarding, renewal, or support journeys with NPS/CSAT tracked.

1 (not started)

5 (completed)

None

Dimension 10 of 10: Do you have policies to manage AI risks like hallucination, bias, or compliance?

Guidance for Scoring 5
Model oversight, fallback protocols, responsible AI framework in place.

1 (not started)

5 (completed)

None

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